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Day 3 - ET (Eastern Time, GMT-05:00)
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Day 3 - ET (Eastern Time, GMT-05:00)
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Free / Premium
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Showing 1 of 1 Streams
Networking Breaks
8:30am - 9:00am
Networking Breakfast
Showing 1 of 1 Streams
General Session
9:00am - 9:15am
Producer and Chair Remarks
- Katelyn Reichheld - Conference Producer, Informa Connect
- Jessica Constant - Associate Director, Commercial Excellence, Business Controls, AstraZeneca
9:15am - 10:00amFree
HCP Speaker Program Expectations and Experiences
- KOL expectations as far as travel, experience, reimbursement, value for time, content type preferences
- Aside from compensation, why do HCPs participate in programs?
- What has worked, what hasn't worked for an HCP schedule and commitments – timelines, logistics, training, documentation
- Sarah Sagorsky - Senior Physician Assistant, Johns Hopkins Hospital
- Sara Blessing - Director, Compliance Counsel Director, Ionis Pharmaceuticals, Inc
- Lisa Leviner - Director HCP Engagement, Enterprise Operations, CIO, GSK
10:00am - 10:45amFree
[Panel] Communication Effectiveness and Dynamic Between Marketing and Promotion Review Committee
- How to work with regulatory and legal to improve content
- How to set expectations with medical team and what that communication looks like to improve materials and documents
- Imbed a cross functional strategy with marketing, operations, compliance
- Unite around implementation of the guidelines
- Discussion on monitoring and how to respond to feedback
- Bronte Abraham - Director of Compliance, Medical and Strategy Operations, Partner Therapeutics
- Diane Evans - Associate Director, Peer to Peer Marketing, Immunology, AbbVie
- Rakan F. Ghubej - Director, Corporate Counsel, Kyowa Kirin
Showing 1 of 1 Streams
Networking Breaks
10:45am - 11:15am
Morning Networking Break
Showing 1 of 1 Streams
General Session
11:15am - 12:00pmFree
Case Study: Executing Patient-Level Education and Programs
• Explore patient audience speaker programs at the patient education level. Patient programs 2.0 — patient programs of the past were peer-to-peer patient education, now HCP to patient exists
• Difference between unbranded and branded patient program
• Does product education for patients elevate risk?
• FMVs for patient speakers and utilization rates
- Kevin J. Ma - U.S. Head of Compliance & Managing Counsel, PharmaEssentia USA Corporation
- Jamie Potter - Senior Product Manager, MACI, Vericel
12:00pm - 12:45pmFree
Mature Brand Lifecycle Management
- How to keep a brand engaging as it matures: creating relevance compliantly and freshening decks
- Internally leading the conversation about when it is or is not appropriate to have a bureau for a mature product
- What are other companies doing to justify their products to the government? How does disease state affect this
- Scott Witherington - Director of Ethics & Compliance Risk Management & Business Partner, Novo Nordisk
- Isa Carini - Director, Strategic & Executional Excellence, AbbVie
Showing 1 of 1 Streams
Luncheon
12:45pm - 1:45pm
Networking Luncheon
Showing 1 of 1 Streams
General Session
1:45pm - 2:55pm
Speaker Programs 2024 Recap Open Forum and Benchmarking (Manufacturers Only)
- Table scramble
- Addressing preconference survey questions including:
- How are companies adjusting their product mix and offerings within virtual, hybrid and live?
- New hybrid formats and resulting learnings
- Reviewing what has been done in response to 5 actionable items from the Special Fraud Alert and differences industry is seeing 3 years in
- How things have changed: projection of this category over the last 5 years
- Michael Varlotta - Principal, MLVII Associates
- Isa Carini - Director, Strategic & Executional Excellence, AbbVie
2:55pm - 3:00pm
Close of Conference - See you in 2025!
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