Day 1 - ET (Eastern Time, GMT-05:00)
Day 1 - ET (Eastern Time, GMT-05:00)
This working group session provides open discussion with industry peers on advanced topics within speaker programs. Please submit any questions for consideration to katelyn.reichheld@informa.com:
- Speaker utilization, training, annual compensation and frequency limits
- Benchmark on innovative ways to educate HCPs — virtual and in-person programs
- Speaker program monitoring – effective approaches for pre and post surveys
- Discuss organization exceptions process
- Learn how to develop, execute and monitor speaker program exceptions
- FMV breakdown — how to calculate extra services such as car services
- Best practices for training field reps to ensure compliance and address off-label questions during programs
- Review the key points from the Special Fraud Alert – what are the challenges now that we’re a few years in
*Suitable for those with 5+ years of experience working in Speaker Programs. This session will not be recorded or live streamed
- Michael Varlotta - Principal, MLVII Associates
- Tim Reasoner - Executive Director, Lilly USA Faculty Administration, Lilly USA
This annual program has been redesigned into a step-by-step certificate program, powered by the work of multiple vendors and manufacturers. They’ve partnered to share expert advice, tools, and provide a back to the basics focus on excellence from all facets of Speaker Programs. Walk away with a concrete measure of your effort and continued education and dedication to Speaker Programs. Post-event, you’ll receive a digital Certificate of Completion. In order to receive a certificate, you must attend the entirety of the certificate program.
*Suitable for those with less than 5 years of experience. This session will not be recorded or live streamed.
11:00am-11:40am Product Launch from Start to Finish: Speaker Programs Case Study
Launch 101 basics checklist for Compliance, Operations and Marketing
Pre product launch, product launch, post evaluation
Masha Goodman-Khan, Director of Compliance & Legal Operations, Vericel Corporation
Ellen Friedman, Manager, Speaker Programs and Field Operations, Mallinckrodt Pharmaceuticals
11:40am-12:20pm Back to the Basics
Bureau establishment, program planning and recruitment, program execution, program close out
Karla C. Quick, MPH, Director, Advocacy Development, Vericel Corporation
Rachel Bernstein, CMP, Operations Manager, Speaker Bureau, BCD Meetings & Events
12:20pm-1:00pm Review of Speaker Bureau Creation and Management
Creating and conducting a speaker bureau (FMV, speaker nomination/selection, recruitment/contracting, speaker training, utilization)
Megan Williams, Speaker Bureau Lead, Immunology Patient Value Unit, UCB, Inc.
Eleni Farrell, Compliance Business Partner for Commercial, Insmed
- Masha Goodman-Khan - Director of Compliance & Legal Operations, Vericel Corporation
- Karla C. Quick, MPH - Director, Advocacy Development, Vericel Corporation
- Ellen Friedman - Manager, Speaker Programs and Field Operations, Mallinckrodt Pharmaceuticals
- Megan Williams - Speaker Bureau Lead, US Immunology, UCB
- Eleni Farrell - Manager, US Compliance Business Partner, Insmed
- Rachel Bernstein, CMP - Operations Manager, Speaker Bureau, BCD Meetings & Events
Join our industry leaders in a lively discussion on their careers, experiences with finding mentors, followed by ice breakers and speed-dating style pairing to work through a facilitated networking luncheon covering:
o How to seek mentorship inside and outside of your organization
o Dynamic career pathing and creating lasting connections across industry
o This session is open to varying titles and degrees of experience
This session will not be recorded or live streamed
We will split into tables and connect on role-specific and shared pain points, communication hurdles and problem solve for actionable results:
- Driving speaker programs standardization across company
- Applying governance and documentation across organization while processes are growing and changing every day
- Benchmark on managing set of requirements/company rules with vendors, how to store rules for quick recall
- How to get information for metrics within the company when working cross functionally
- How to address trust issues between team members
*Suitable for those with 5+ years of experience working in Speaker Programs. This session will not be recorded or live streamed
- Teresa Hurlbut - Senior Manager, Event Operations, Blueprint Medicines
- Jessica Constant - Associate Director, Commercial Excellence, Business Controls, AstraZeneca
- Bill Cassa - Speaker Program Operations, UCB
- Graham Brown - Associate Director US Compliance, argenx
This annual program has been redesigned into a step-by-step certificate program, powered by the work of multiple vendors and manufacturers. They’ve partnered to share expert advice, tools, and provide a back to the basics focus on excellence from all facets of Speaker Programs. Walk away with a concrete measure of your effort and continued education and dedication to Speaker Programs. Post-event, you’ll receive a digital Certificate of Completion. In order to receive a certificate, you must attend the entirety of the certificate program.
*Suitable for those with less than 5 years of experience. This session will not be recorded or live streamed
3:00pm – 4:00pm Speaker Training with MedPoint and GSK
- Discuss the current landscape of speaker trainings. What challenges/obstacles is your organization facing and how are you addressing them?
- Exploring the benefit of utilizing both synchronous and asynchronous tactics to optimize your speaker training
- Additional strategies to add value for your speakers
Justin Zylberman, Director, Account Development, MedPoint
Joe Poggi, HCP Marketing Manager, BENLYSTA, GSK
4:00pm - 5:00pm Speaker Engagement with ClinicalMind
In this session, we’ll teach a practical method for planning and mapping a complete Speaker strategic engagement plan. This planning process ties together all of the critical touchpoints that matter most to program success and to building strong relationships with key HCPs. Attendees will leave with the tools required to implement this simple planning process for their own brands, and will participate in small-group workshopping exercises with peers.
Bart Zoni, VP Marketing & Strategy, ClinicalMind
Shirin Masica, Director, Speaker Bureau, ClinicalMind
Ashley Kamil, EVP Strategy & Engagement: Technology, ClinicalMind