Tom Dilley

Managing Director at PRS IN VIVO

Speaker

Tom Dilley is the Managing Director at PRS IN VIVO - Americas, leading a dedicated team focused upon Packaging, Shopper, and Innovation research across the Americas. His 20+ years in the industry have allowed him to work with nearly every major FMCG/CPG company on a broad range of brand initiatives. While experience is a cornerstone to any strong consultancy role, clients view his insightful honesty as a key aspect of his personality. “Your expertise is your distinctive asset and having this type of consulting ahead of running the test is unique to sell from my point of view. I really like the fact you don’t tell me what I want to hear, but dare to provoke.” Listening to the issue, empathizing with the situation and working to create an custom approach that addresses their needs.